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Asics, a globally renowned athletic footwear and apparel brand, has a rich history rooted in the pursuit of excellence and innovation. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the brand originally started under the name "Onitsuka Co." Its mission was simple yet profound: to promote youth health and well-being through sports.
Kihachiro Onitsuka's inspiration for starting the company came from a desire to help rebuild post-war Japan. He believed that sports could play a crucial role in fostering physical and mental strength, and he aimed to create high-quality athletic footwear that would support athletes in achieving their best performance.
In 1977, the company adopted the name "Asics," an acronym derived from the Latin phrase Anima Sana In Corpore Sano, which translates to "A Sound Mind in a Sound Body." This philosophy has been the cornerstone of Asics' identity, reflecting its commitment to enhancing both the physical and mental well-being of its customers.
Over the decades, Asics has pioneered numerous technological advancements in athletic footwear. The introduction of the GEL cushioning system in the 1980s revolutionized running shoes by providing superior shock absorption and comfort. This innovation cemented Asics' reputation as a leader in the running community.
Today, Asics continues to push the boundaries of athletic performance with cutting-edge research and development. From lightweight racing shoes to supportive training gear, the brand offers a wide range of products tailored to meet the needs of athletes at every level.
With a presence in over 100 countries, Asics has become a trusted name among professional athletes, fitness enthusiasts, and casual wearers alike. The brand sponsors marathons, triathlons, and other major sporting events worldwide, reinforcing its dedication to promoting an active and healthy lifestyle.
Asics' journey from a small Japanese shoe company to a global powerhouse is a testament to its unwavering commitment to quality, innovation, and the philosophy of "A Sound Mind in a Sound Body." Whether you're a seasoned athlete or just beginning your fitness journey, Asics is here to support you every step of the way.