Kihachiro Onitsuka, driven by the post-war need to uplift the spirits of the youth, saw sports as a means to achieve this goal. He started the company initially under the name Onitsuka Co., Ltd., focusing on creating basketball shoes that would provide better support and comfort. The first shoe, the Onitsuka Tiger, was a breakthrough, offering unmatched durability and performance.

The Birth of Asics

In 1977, the brand underwent a transformation and was rebranded as Asics, an acronym derived from the Latin phrase “Anima Sana In Corpore Sano”, which translates to “A Sound Mind in a Sound Body”. This philosophy became the cornerstone of Asics’ identity, emphasizing the importance of physical and mental well-being.

Expansion and Innovation

Asics continued to grow, expanding its product line to cater to various sports, including running, volleyball, and track and field. The brand gained global recognition for its cutting-edge technology, such as the GEL cushioning system, which revolutionized athletic footwear by providing unparalleled shock absorption and comfort.

Commitment to Excellence

Today, Asics is celebrated for its commitment to innovation, quality, and sustainability. The brand actively engages in research and development, ensuring its products meet the evolving needs of athletes worldwide. From professional sports teams to everyday fitness enthusiasts, Asics has become a trusted name in the world of sports.

Looking to the Future

Asics continues to push boundaries, combining traditional craftsmanship with modern technology. With a focus on sustainability and social responsibility, the brand is dedicated to creating products that promote a healthy lifestyle while minimizing environmental impact. The journey of Asics is a testament to the power of passion, vision, and perseverance in shaping a legacy that inspires generations.