Origins and Founding
Supreme, the iconic streetwear brand, was founded in 1994James Jebbia
Design and Aesthetic
Supreme's designs are known for their boldness and simplicity. The iconic box logo, featuring the word "Supreme" in white Futura Heavy Oblique font on a red background, became an instant symbol of streetwear culture. Over the years, Supreme has collaborated with a wide range of artists, brands, and designers, creating limited-edition pieces that are highly sought after by collectors and fans alike.
Cultural Impact
Supreme's influence extends far beyond fashion. The brand has become a cultural icon, representing a lifestyle that blends skateboarding, hip-hop, and art. Its collaborations with brands like The North Face, Nike, and Louis Vuitton
Global Expansion
From its humble beginnings in New York, Supreme has expanded globally, with flagship stores in cities like London, Paris, Tokyo, and Los Angeles. Despite its growth, the brand has retained its exclusive appeal, with new drops often selling out within minutes and reselling at significantly higher prices in the secondary market. This scarcity and the hype surrounding each release have only added to Supreme's mystique and desirability.